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‘Genii Loci’ Street Art Connects Downtown and Historic Northwest
Road Tattoo, designed and created in West Palm Beach, is believed to be world’s largest
WEST PALM BEACH, FLA. (May 3, 2018)— The world’s largest installation of street art, located in downtown West Palm Beach, is officially complete! After almost two weeks of painting, with support from 30-local artists and volunteers, noted street artist Steed Taylor completed the 1.2 mi. work-- known as Genii Loci-- on Thursday, May 3rd, 2018. The artist was commissioned by the City of West Palm Beach, the Community Redevelopment Agency, and Related Companies for the purpose of creating an original large scale, temporary street mural—or ‘road tattoo’—on Rosemary Avenue between Okeechobee Boulevard and 11th Street. Steed Taylor’s road tattoo is one of several ways the City is working to rejoin the Historic Northwest and the Downtown.
Three designs were created and mixed throughout the length of the three color mural: Florida native flowers and plants; a braided Celtic design symbolizing connectedness; and, at the entry point to the Historic Northwest district, the musical scale and notations representing the jazz standard “Round Midnight”.  Genii Locii, which means “spirit of the place” in Latin, is believed to be the longest street tattoo ever made and showcases the power of the community like never before.
The art also achieves three goals suggested by Gehl Studios with whom the City contracted to find ways to improve quality of life for residents in our community. The three goals include:
  • Creating a safe and interesting crossing at Rosemary and Banyan Boulevard;
  • Utilizing art as a tool to create an eye-catching path along Rosemary;
  • Implementing a traffic calming measure on Rosemary through alternative methods.
A dedication ceremony was held on May 1st, 2018 and featured an invocation delivered by local activist Ricky Aiken. Mayor thanked the artist and local artists for their participating.
“We are really interested in public art and what art can do for communities and to bring communities together,” said West Palm Beach Mayor Jeri Muoio. “Our focus in the city is making connections and connecting neighborhoods. We hope people will take the walk along Genii Loci and really make those connections between neighbors and neighborhoods.”
“This installation is another example of how the City is working to engage and support local artists,” said City of West Palm Beach Art in Public Places (AiPP) Coordinator Sybille Welter. “There are about 50 public art installations including murals in our dynamic city, and we encourage the public to explore and enjoy.”
For more information about the City’s AiPP program, please visit: wpb.org/AiPP. For more information on Steed Taylor, http://www.steedtaylor.com/.